Conad Le Buone Pratiche video tutorials for supermarket staff

Le Buone Pratiche (“Good practices”) is for staff members that handle products in the Fruit and Vegetable department of this Italian supermarket chain. To assist them in maintaining the highest standards the chain expects, the site presents a series of video tutorials, from when the product arrives in-store to communicating with their customers. Conad approached Montagni McCluskey to create the site together with Sintesi Trieste who created the videos and managed the campaign.