#business processes

Expanding into Germany, France and Benelux: how to localise your product catalogue beyond translation

Woman working with a furniture product catalogue and localisation panels for Germany, the Netherlands and France

E-commerce site search: the 20-query test that exposes lost sales

Man in a suit reviewing a digital panel showing furniture products and e-commerce site search test results

Who owns product data in your business? Often, nobody

Illustrazione con interfacce e-commerce e flusso dei dati prodotto tra marketing, ufficio tecnico e marketplace.

Furniture and lighting marketplaces: How to optimise product data for international buyers

Diagram of a PIM feeding an optimised product listing for furniture and design marketplaces

One product, multiple channels: how to manage product data distribution across websites, marketplaces, and sales networks

An infographic that illustrates the flow of a PIM system

Product data management in the furniture industry: Why your ERP is no longer enough

An illustration of a bridge

Incomplete product pages: The hidden cause of lost e-commerce sales

Minimalist technical illustration of an e-commerce browser window displaying a lighting product page with layout elements

Trade fair around the corner: why every collection launch becomes an emergency (and how to avoid it)

Illustration of a businessman in a panic with his hands on his head and the top of his head exploding.

PIM for the furniture industry: Managing variant and finish complexity in design

Illustration of a swatch book with different options for finishes, materials, and colours.

Magento 2 vs Shopify: A Page Builder comparison

Stylised Magento and Shopify logos as cartoon characters with boxing gloves fighting each other.

Product Data Management: The hidden cost of operational inefficiency

Illustrazione di cronometro con scatole e tag che rappresentano la gestione del catalogo prodotti

Data fragmentation: how many versions of your products currently exist?

Multiple designer lamps representing product variants and data complexity in the lighting industry

PIM, DAM, ERP: differences and what each one does

An exasperated professional overwhelmed by the complexity of PIM, DAM, and ERP systems in the furniture and lighting industry.

Product data: why it’s the real asset that furniture and lighting companies underestimate

Pink table lamp surrounded by digital assets, including Amazon marketplace listings, colour swatches, and e-commerce product page layouts.

What is a PIM: Product Information Management and when you really need one

Illustrazione concetto PIM

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