Redo Group Case Study: Project at a glance
| Client | Redo Group |
| Sector | Decorative indoor and outdoor lighting |
| Technology | Custom WordPress (No WooCommerce) |
| Project Scope | Complete UX/UI redesign, migration from Magento, catalogue automation, and custom import/export development |
| Key Outcome | Catalogue update times slashed from weeks to just a few hours |
The Client: Redo Group and excellence in modern lighting
Founded in Romania in 2000, Redo Group has grown into an international benchmark in the decorative lighting sector. Working in close collaboration with designers, architects, and specifiers, the company develops innovative solutions for both indoor and outdoor spaces. By merging style, functionality, and cutting-edge design, Redo Group stands out for its ability to push the boundaries of modern lighting and continuously redefine industry standards through collections of the highest aesthetic value.
The Challenge: Aligning digital infrastructure with real business goals
Redo Group approached us with a clear brief: to renew, modernise, and visually elevate their digital presence. Their legacy system was built on Magento—an enterprise-grade architecture that is excellent for complex transactional e-commerce, but was heavily oversized for this specific scenario. Since the brand does not sell directly online, the website serves purely as a brand showcase, catalogue, and lead-generation engine.
The primary challenge was to transition the project to a more suitable technology, finding the perfect intersection between two distinct requirements: on one hand, premium aesthetics and graphic design capable of engaging an audience of discerning industry professionals; on the other, the need to manage a massive product catalogue comprising thousands of SKUs, collections, and technical variants, whilst ensuring a lean, agile workflow for the internal team without the heavy maintenance overhead of a transactional system.
The Solution: Blending high-impact graphic design with a custom WordPress catalogue
In close collaboration with Redo Group, we opted for a clean break from the old infrastructure. We engineered a bespoke solution on WordPress, heavily optimised for performance by stripping out all unnecessary or bloated database plugins (such as WooCommerce).
The project was executed across three core pillars:
Visual identity and premium graphic design
Graphic design took centre stage in this project. We crafted an elegant, minimalist, and contemporary visual interface specifically designed to highlight the light output, materials, and textures of Redo Group’s products. Every design element—from typography selection to the generous use of whitespace—was calibrated to instantly convey the brand’s authority in the interior design and architectural sectors, transforming the catalogue into a high-end editorial showcase.
Information architecture and modular layout blocks
Alongside the aesthetic refinement, we developed a highly structured product catalogue, organising collections, families, and variants to ensure a seamless and intuitive browsing experience. To improve usability and simplify content management, we built custom, reusable layout blocks. This empowers the Redo Group team to create new marketing and product landing pages while keeping the brand’s strict visual guidelines perfectly intact.
Bespoke Import/Export system
To resolve the operational bottleneck of maintaining thousands of items, we designed and integrated custom data import and export functionalities. The marketing team can now manage, enrich, and update technical specifications en masse.
After: The entire catalogue can be updated in just a few hours by processing data flows securely and centrally.
Before: Product updates and database synchronisation required weeks of tedious, repetitive manual work.
The Results: Enhanced business productivity and a premium brand image
The new digital ecosystem has redefined Redo Group’s operational efficiency and market perception. Finding the sweet spot between elevated graphic design and technical automation yielded immediate returns.
On one hand, the site’s visual impact finally does justice to the quality of the products, positioning Redo Group as a design authority for architects and specifiers. On the other, the automated import/export system has dramatically reduced the workload for the marketing team, minimising human error and ensuring that product technical data remains accurate, up to date, and beautifully organised. By eliminating the costly maintenance demands of Magento, Redo Group now has a fast, lean, and visually flawless marketing tool built to support the group’s international growth.
FAQ: Custom catalogues & B2B design
Why is graphic design so critical for a B2B lighting catalogue?
In the decorative lighting sector, key purchase specifiers are architects, interior designers, and project consultants. For this professional audience, the visual quality of a website serves as a direct indicator of product quality. A refined graphic design and elegant interface are not just aesthetic choices; they are commercial tools that build trust and position the brand at the premium end of the market.
Why migrate from Magento to WordPress when a company has thousands of products?
Magento is an industry-leading system for pure, transactional e-commerce, built to handle shopping baskets, payment gateways, and complex shipping logistics. However, when a brand uses its site solely as an official digital catalogue without direct online sales, Magento’s architecture becomes a burden. WordPress, when custom-coded and stripped of transactional plugins, is the ideal alternative: it retains the ability to manage vast databases whilst offering far greater layout flexibility and faster management speeds for marketing and design.
Does the custom import/export system risk breaking the page layouts?
Not at all. The custom import system only handles structured technical data and specifications (such as dimensions, power outputs, and variants). The visual layout and design presentation are locked within the bespoke blocks we developed. This ensures that whenever new data is imported, it automatically populates the correct fields without any risk of disrupting the page design or styling.
If your business manages a complex product catalogue, wants to evolve its visual identity to capture market share, or needs to optimise database updates to reclaim valuable time, get in touch today for a strategic consultation.
