- Web design and build
- WordPress development
- Custom catalogue management plugin development
Redo Group, established in Romania in 2000, has grown into a leading force in the lighting industry. Through close collaboration with designers, architects, and planners, the company creates innovative decorative lighting solutions for both indoor and outdoor spaces. By blending style, functionality, and cutting-edge design, they pride themselves in pushing the boundaries of what’s possible in modern lighting.
Redo Group approached us to revamp and modernise their website, moving away from their previous Magento-based platform – an unnecessary resource-heavy solution (they don’t sell online). They entrusted us with selecting the ideal platform, with the key requirement that product updates should be seamlessly managed through file imports. Beyond functionality, the new site needed to be visually compelling, allowing their extensive catalogue of stylish, designer lighting and fixtures to shine. On top of that they required a radical restructuring of the presentation of its product data, grouping product collections, types and variants in a more logical user-friendly way.
Together with Redo Group, we chose a custom WordPress solution, streamlining the platform by eliminating unnecessary plugins like WooCommerce. Instead, we developed a structured product catalogue, carefully organising collections, families, and variants for a more intuitive browsing experience. The design is both flexible and elegant, providing Redo Group with the tools to effectively showcase their offerings. To enhance usability and efficiency, we built custom reusable blocks and restructured product data to be logical, fluid, and easy to manage.
Managing and updating Redo Group’s extensive product catalogue was a critical challenge. With thousands of SKUs to maintain they needed a fast, scalable, and user-friendly solution to streamline the process.
We solved this by integrating custom import and export functionality, allowing their team to manage product data with ease. Instead of manually adjusting entries one by one, they can now update the entire catalogue in just hours by simply modifying and uploading Excel files. This automation significantly reduces workload, minimises errors, and ensures that their product listings remain accurate, up-to-date, and seamlessly organised. What was once a time-consuming process is now an efficient, effortless task, empowering their team to focus on growth and innovation rather than administrative bottlenecks.
Redo Group is thrilled with the results of their new website, which has not only transformed their online presence but has also significantly improved the efficiency of their product data management. With a streamlined, well-structured catalogue and seamless import/export functionality, their team can now maintain and update thousands of SKUs in a fraction of the time it once took. This enhanced workflow has freed up valuable resources, allowing them to focus on business growth, product innovation, and customer engagement rather than time-consuming manual updates.
