Lumicom is an Italian lighting manufacturer. They supply major retail stores with affordable designer lighting fixtures. Proudly eco-friendly their products use recycled and reconditioned materials wherever possible and are highly repairable.
The company wanted to expand their B2C offering. They have three strong brands (Lumicom, Waypoint and L-Tech) which they wanted to promote and grow. Each had to have their own separate store and visual identity. From a practical standpoint it was important that the product catalogue had a central management system that could be used to manage products across the three sites. It was also vital to have them synced with their warehouse so that stock availability on site was accurate.
The company had already decided that the best fit for their needs would be Adobe Commerce (Magento 2) and thanks to our years of experience approached us to build their vision. We designed three very different stores, which use a common design language to ensure the creation of content was interchangeable across the stores.
With a very technical product being sold, we personalised the product page allowing in depth technical info, green packaging credentials, energy class and downloadable PDFs while maintaining a design orientated aesthetic.
Having a catalogue of literally thousands of products and spare parts it was essential that its management was as streamlined as possible. The Adobe Commerce installation was fully integrated with a PIM system, allowing real time updates at company level across all their communication channels. Further integrations with courier services, third-party marketplaces and additional payment systems were also implemented.
With this being just the beginning the sites are already proving to be a success, with key sales objectives already exceeded during what has been an undoubtedly challenging time for retailers. The story continues…
