LampCommerce Case Study: Project at a glance
| Client | Fabbian |
| Sector | High-end and designer lighting retail |
| Technology | Magento 2 (Open-source) |
| Project scope | Complete UX/UI redesign, migration from PrestaShop, catalog automation, and custom ERP integration |
| Key results | 100% data integrity preserved for over 20,000 SKUs and launch in 5 languages across 25 countries |
The Client
LampCommerce is the premier multi-brand e-commerce platform owned by the renowned Italian lighting group, Fabbian. A leader in the luxury sector, LampCommerce retails designer lighting and accessories from prestigious Italian and international brands, including Artemide, Flos, and Foscarini. The store serves a discerning global clientele who demand both aesthetic excellence and technical reliability.
The Challenge: Migrating a luxury lighting catalogue from PrestaShop
The existing PrestaShop solution, which had served the brand for years, could no longer support LampCommerce’s global ambitions. To unlock new growth and ensure long-term scalability, a total infrastructure overhaul was required. The primary challenges were both technical and commercial:
- Reflecting Prestige at Scale: The previous design failed to communicate the premium value of the collections, which often featured high-end price points. The new layout needed to evoke a luxury feel while maintaining a seamless, intuitive user journey.
- Platform Obsolescence: The legacy system lacked the industry-standard marketing and promotional tools essential for growth, limiting the agility of digital campaigns and the brand’s reach across European markets.
- Massive Data Migration: Moving to a new platform required the complete migration of a vast catalogue—exceeding 20,000 SKUs—from PrestaShop. This wasn’t just about moving product data; it required preserving complex relationships (variants, families, associations) and historical data to ensure a fully operational storefront from day one.
Rebuilding the system: Why we chose Magento 2 for international e-commerce
Having partnered with the Fabbian brand for many years, we identified that the next evolution of the store required an enterprise-grade platform. We recommended Magento 2 for its robust ability to handle extensive catalogues, complex data structures, and international expansion goals. Its native multi-store configuration, advanced pricing rules, and integrated marketing suite made it the ideal choice to support the project’s commercial requirements.
Migrating 20,000+ SKUs with zero data loss
Our primary technical objective was a “zero-loss” data transfer. Moving 20,000 SKUs requires meticulous planning. We focused on data integrity to ensure that all complex product associations and historical order information remained intact, providing a consistent experience for returning customers.
UX/UI design: Merging luxury aesthetics with high-conversion usability
The redesign aimed to marry the premium aesthetics of the featured brands with a functional, high-conversion shopping experience. We developed an interface that is as elegant as it is practical—showcasing each brand’s unique vision while ensuring technical specifications remain easily accessible for industry professionals.
Designing an enterprise-grade e-commerce system for global sales
We delivered a high-performance Magento 2 ecosystem designed for international sales and complex inventory management.
- Global reach: The store launched in five languages and currently serves customers in over 25 countries.
- Custom VAT logic: To ensure full accounting compliance, we integrated a bespoke VAT logic that applies taxes based on the billing address for EU orders and removes them for non-EU destinations.
Redesigning the shopping experience for high-end lighting brands
We completely reimagined the UI to align with LampCommerce’s market positioning:
- Visual Impact: The new homepage features high-resolution imagery and instant access to core brands via dynamic, modular sections for bestsellers and new arrivals.
- Optimised Product Pages: Designed as a fusion of visual storytelling and technical data, product pages now present essential information clearly without cluttering the luxury aesthetic.
Integrating ERP, real-time inventory, and automated logistics
Beyond the visual layer, we activated key operational integrations:
- Real-Time Stock Control: The platform is synced directly with the client’s warehouse management system, providing live inventory updates and eliminating the risk of overselling high-value items.
- Payments and Shipping: We integrated multiple payment gateways (including Scalapay and Amazon Pay) and leading couriers (TNT, DHL), alongside a third-party newsletter service to streamline customer retention.
The Results: Scalability, commercial agility, and automated operations
The migration to Magento 2 has provided LampCommerce with a future-proof technological foundation.
Key Outcomes:
- 100% Data Integrity: The migration of over 20,000 SKUs was completed with zero errors.
- Commercial Agility: With advanced pricing and coupon tools, the client can now launch complex promotional campaigns that were previously impossible to manage.
- Operational Reliability: Real-time stock synchronisation has removed inventory uncertainty, allowing the sales team to rely on accurate, live data.
The outcome
The new design has fortified LampCommerce’s brand identity, providing a shopping experience that matches the calibre of its catalogue. On an operational level, the stable, feature-rich platform allows the brand to evolve and consolidate its position as a global leader in high-end lighting e-commerce.
FAQ: E-commerce migration & custom integrations
What are the primary risks when migrating over 20,000 SKUs from PrestaShop to Magento 2?
The greatest risk lies in losing complex data relationships, such as colour and size variants, brand associations, and historical customer order data. For LampCommerce, we developed a bespoke data-mapping and transfer protocol that achieved a 100% success rate, preserving catalogue integrity and SEO rankings without any operational downtime.
How is international VAT and taxation managed for an e-commerce store shipping to 25 countries?
We implemented a dynamic tax-calculation system within Magento 2. The system automatically identifies the customer’s billing address and geolocational data, applying the correct tax rate in compliance with EU regulations (OSS regime) for EU orders, and completely removing VAT for non-EU destinations. This automates what is otherwise a highly complex accounting workflow.
How does real-time stock synchronisation protect a luxury e-commerce brand?
In high-value sectors like designer lighting, selling an out-of-stock item causes severe reputational damage and costly refund processes. By connecting Magento 2 directly to the client’s warehouse management system, inventory levels update instantly with every sale or restock. This ensures the storefront only displays accurate, live data, completely eliminating the risk of overselling.
Is your current e-commerce platform holding your business back? If you manage complex catalogues and want to expand your business into international markets with the reliability of Magento 2, get in touch today for a strategic consultation.
